Commissioning a working dog portrait

Describe the subject

Explain what makes this dog recognisable: posture, expression, markings and its relationship with work. Provide several usable references and identify which details must be accurate.

Agree the artwork

Confirm medium, dimensions, composition, price, revision stages and delivery. Ask whether framing, digital files or reproduction rights are included rather than assuming ownership of the object includes every use.

Check reference rights

Obtain permission for reference photographs where required. Keep the photographer’s details and the artist’s agreed credit with the finished piece.

If the portrait is a surprise gift, appoint a person who can verify the dog’s details. Agree how drafts will be approved and when changes become additional work before the artist starts.

Agree how colour and scale will be checked when reviewing digital drafts. A screen preview and the physical artwork may need different review steps, especially when the finished piece is a gift.

Plan the reference package

Select photographs that show the features the artist needs rather than sending many near-duplicates. Include a clear view of markings, a characteristic expression and the intended pose, with an explanation of which image serves each purpose. If a reference came from an event photographer, clarify permission before sharing it for the commission. For a deceased dog, distinguish confirmed physical details from family recollections. Agree whether the artist should reproduce a particular photograph or build a new composition, since those are different creative briefs.

Common questions

Sources & further reading

References for this guide. Rules and services can change; check the responsible organisation for current details.

• Australian Copyright Council: Photography and copyright (opens in a new tab)

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